As Associate Design Director at Bobbi Brown, I led creative development and visual direction across all in-store and merchandising assets, ensuring a seamless and elevated brand experience. I played a pivotal role in shaping and maintaining design consistency, while enhancing the brand's aesthetic and storytelling through new type treatments, giving product launches a fresh, dynamic look.

I also managed a production designer, offering guidance, feedback, and support to align their work with the overall vision and foster professional growth.